The book by Richard Bach called "Jonathan Livingston Seagull" is a modern cultural legend that reinforces that essence of freedom the Seagull is known for. The story is about a seagull who is disenchanted with the common way of seagull-life.
He strives to break from the shackles of convention. He pushes himself to fly ever higher, and perform more elaborate flight maneuvers in an effort to be free from the mundane. When seagulls soar into our consciousness, it might be a sign to break out of the same, boring routine.
Hence, we want to inspire people to “take flight”, show the world our potential, and dare to be free from what the world expects us to be.